About

About SEO Explained

SEO Explained is an independent online publication for UK businesses that want to understand how search works. We explain title tags, meta descriptions, local search, Google Business Profile, Search Console, mobile-first indexing, page speed and links, and we point to the official source for every rule we mention.

What we cover

• On-page basics: Titles, descriptions, headings and the words people actually search for.
• Local search: Google Business Profile, reviews and how local results are ranked.
• Search Console: Google's free reports on clicks, impressions and indexing.
• Technical health: Mobile-first indexing, page speed, sitemaps and crawling.
• Links: Internal links, anchor text and where links from other sites fit in.
• Structured data: What schema markup does for a page, and what it doesn't.

How we work

Every article is checked against the official source before it goes live. Where there's a rule or a figure, we link to the place it comes from, so you can read it for yourself.

We're a publication, not an agency. We don't sell SEO services, and we don't promise anyone a ranking.

Sometimes we mention a business that works in the field we're writing about, because readers may find it useful. We keep those mentions factual and we don't make claims we can't back up.

Corrections

If you spot something wrong or out of date, please let us know and we'll put it right.