SEO Explained

Search engine optimisation, in plain English

Articles

Every guide we've published, newest first.

A tablet and a smartphone with blank screens on a marble table

Mobile-First Indexing Explained

Mobile-first indexing explained: Google ranks the mobile version of your pages, so here's how to check they carry everything your desktop pages do.

8 November 2026A bicycle parked outside a blue-painted shopfront with lamps in the window

How to Improve Your Local Ranking on Google

How to improve your local ranking on Google, from Google's own advice: verify your Business Profile, complete your details, reply to reviews and add photos.

8 November 2026A magnifying glass resting on the page of an open book

What Is a Meta Description, and Does It Still Matter?

What a meta description is, when Google uses it in search results, how to write a good one for each page, and the mistakes Google says to avoid.

8 November 2026Printed bar and pie charts on a desk beside a red folder

Google Search Console Explained for Beginners

Google Search Console explained: what the free service does, how to verify your site, and what clicks, impressions, CTR and average position mean.

8 November 2026A person writing notes at a wooden desk beside a mug

How to Write a Title Tag Google Will Actually Use

How to write a title tag: what Google says makes a good title, the sources it uses for title links, and the common mistakes that make it rewrite yours.

8 November 2026

Our first guides are on their way. In the meantime, take a look at the checklist.